Hard Rock Cafe Dubai

Part of the Hard Rock Middle East franchise group, working closely with Hard Rock International to protect and strengthen the brand across the region. Responsible for driving revenue growth through integrated marketing campaigns, strategic partnerships, public relations, sponsorships and sales initiatives. Delivered award-winning results, including the launch of major regional events, high-profile brand collaborations and campaigns that enhanced both customer engagement and commercial performance.

Key Achievements

Organised and promoted the first Middle East Ambassadors of Rock concert featuring P!nk.
Winner of the Top of the Rock Franchise Café Award (2004 & 2006) for highest global franchise revenue.
Awarded Franchise Marketing Manager of the Year 2007.
Led innovative promotional campaigns and strategic partnerships that increased brand awareness and customer spend.